"Greg" is a very famous coffee chain in Israel, so when I got the brief to design the children menu- I knew it had to be special, aesthetic and fun. the characters i built are childish and sweet, and each dish got characters of it's ingredients, so even very young children can "read" the menu and see what their having for lunch. the menu is accompanied by happy food shots, and the children c play with the playful placemats as well.