Greenwich Square is a lifestyle development recently launched in the historic Greenwich, London. I worked on the project from initial concept through further design and content development and then onto final artwork. As well as a sales brochure, this project also involved designing a significant amount of marketing collateral, targeting the Greater London young professional and young family market. Creative Direction by Justin Morgan.

 

(1,2) Advertising in various London daily newspapers and glossies

 

(3) Launch invitations – VIP and general public

 

(4) Marketing emails

 

(5,6,7) Marketing suite graphics – panel designs and window stickers

 

(8,9) On-site hoarding that stretched for over 1km

 

(10,11) "Look walkers" signage and flyers targeting strategic London Underground stations during peak hours

 

(12) Racing car graphics – the client raced a Porsche in hobby meets and wanted new graphics to sit on the existing bold blue