The Organic Culture is a rising trend in India at the moment. However, health conscious individuals do not know where they can find good organic food at reasonable rates and there is a perception of organic foods as being an elitist fad.
This was a classroom project that aimed at building not just an organic brand but an organic community, through a three- tier approach. Greensquare would organize a seasonal farmers' market, have an organic fruit and vegetable box delivery system, and an organic cafe.
This aims at not only making organic foods available, but also helping individuals to embrace an organic lifestyle by building a relationship between the consumers and the farmers.