- Lost animalsGreenpeace Annual Fund Raising
Context: Greenpeace is an independent global campaigning organisation that acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace. To maintain its independence, Greenpeace does not accept donations from governments or corporations but relies on contributions from individual supporters and foundation grants.
Challenge: Remind the vital role of Greenpeace to defend the canadian nature et raise founds to do so.
Solution: Use the actual canadian coins that normally contains canadian iconic animals but illustrate them without the famous and loved animals (beaver for the 5 cent, loony for the 1 dollar and polar bear for the 2 dollar). The result make paople think that one day these iconic animals could just completely desappear if we do nothing.
- Client: Greenpeace CanadaConception and art direction: Nicolas BaillargeonRetouching: Nicolas BaillargeonCW - jonathan Rouxel, Dom Bulmer