Showing a problem nobody sees
Greenpeace is an independent global campaigning organisation that acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace. Greenpeace has been campaigning against environmental degradation since 1971 and is present in 40 countries across Europe, the Americas, Asia, Africa and the Pacific.
The challenge was to inform Canadians about an alarming new scientific discovery about the alarming diminishing of the size of marine animals caused by global warming (the human pollution cause the levels of oxygen present in sea water to diminish making growth harder for sea life). This phenomenon is global and get even more threatening because of the combined impact of industrial fishing practices.
The solution came by showcasing well known iconic sea animals with a polluting object floating near them in a manner that, at first glance, we don't realize right away that it is theses animals that have become shockingly small and fragile.
Client : Greenpeace Québec
Ocean Campaigner : Charles Latimer
Media and Public Relations Officer : Julie Roy
Conception and Art direction : Nicolas Baillargeon
Photo Retouching : Nicolas Baillargeon
