When hot liquid is added, the white bear disappears and the message shows up clearly: "Global warming kills". The mugs were given away as Christmas gifts and promotional items. Now they're also being sold on the website.
Gold in the Direct category - ADOR 2009,
Silver in the Design & Art Direction category - Golden Drum 2009,
Certificate for outstanding creativity - Mobius Advertising Awards,
Shortlist - New York Festivals,
Shortlisted for The Cup
