Within environment and sustainability I have focused on the issue of sustainability in poverty. The reason as to why I have chosen this topic is because I feel that although people hear a lot about the issue I don’t feel the world truly understands the way in which some people are living. Although there are millions of charities to help countries that live in poverty, I am yet to come across one that lets the consumer choose where they want to send their donations. This is the niche in the market I have focused my brand on.
The aims of this brief was to create a young and fresher looking charity with a quirky vibe. To support this charity I have design a website, promotional poster and an information pack. Included in the information pack is a leaflet which gives information on the locations and shoes tags.