Award 2009 - Goethe Institut:
Goethe Institut: This ad was awarded in 2009 in the second place in the renewable energy resources competition - Goethe Institut Damascus - TV ad category.
I think that the highly demand for non-renewable energy resources (oil, natural gas, coal...etc) is the main reason for wars in the world, for instance in 2003 USA invaded Iraq to control the oil reserves in Iraq which is considered as the largest in the world. Also, in the future the decrease of the non-renewable energy resources would increase the possibilities for more wars around the world. However, renewable energy resources (wind, solar, hydro...) would be the substitute solution for the need of energy around the world and the using of it would spread the peace around the world.
"Active peace by activating renewable energy"
I have made a visual connection between two well-known visual objects:
1- The symbol of peace which presents the peace around the world
2- The windmill, which presents the wind energy as a one of the renewable energy resources.