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Bēhance

Green Meknes Tafilalet in Morocco

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  • Branding Meknès Tafilalet region, Morocco
    A complete strategy
  • The mission was to develop a regional communication strategy,  a unique brand and design a set of communication tools for efficient territorial marketing. The strategy and tools had to be inspired by and emphasize the region’s “green investment opportunities”. The strategic territorial marketing objective was to position the Meknes Region as a privileged choice for domestic and foreign direct investors, with environmental and social concerns and a particular interest in renewable energy.
  • Sketch book, the creative process ...
  • The guidelines
  • The communication tools, publications, web, presentations, ...
  • Awareness ...