For this brief, I used the idea that 'sex sells.' The brand itself is more expensive and a higher class than Cadburys, which narrows the target audience. I therefore created a new campaign to draw in a wider target audience and encourage people to buy the chocolate. The Green & Black's brand is known for having numerous flavored chocolates in their range, so I wanted to primarily focus on this. As the chocolate is also organic, I came up with the tag-line 'Enjoy Multiple Organics.' I used photography for the main imagery, photographing chocolate squirting out of blood red flowers. I chose red lilies for my main subject as their sensual shape is very suggestive and phallic. The outcomes are very quirky, original and have a cheeky quality to them. I created 3 strong posters as well as store display banners, a swing chart displaying the range of flavors and a magazine layout.