Design the identity for Wellington’s unique 72km continuous waterfront walkway. The Concept is based
on the 6 waterside Wellington districts. The Kowhaiwhai pattern depicts nature and is symbolic of the sea. Intergating this into the stone, gives the stone it’s own unique quartz pattern and forms the pathway
around the waters edge.
The brand extension incorporates artefacts that can be found along the route. Familar and existing
textures that line the walkway are used to highlight areas and vantage points.