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Bēhance

Great Design for Bad Ideas

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  • Great Design for Bad Ideas
    Making the best of a bad situation
  • For this project, we could either choose to do dinner yogurt, industrial zoo cleaners remade for households, or edible finger paint. I chose dinner yogurt, because I felt like it was the most challenging one. Ironically, the most challenging part of this project ended up being designing for the containers. Tapered cylindrical containers are incredibly hard to adjust a design for, and I had to repeatedly redesign the labels in order to fit on the two cylindrical yogurt containers. Overall, I'm happy with the way this project turned out.

    I decided that my target audience would be the kind of people who shop at Whole Foods, and are more open-minded. I used silhouettes of famous landmarks of three different countries, with simple color palettes for each one. I chose the terra cotta color for Italy, for Greece I chose blue (because of their flag), and for India I chose a sort of dark sea foam green (green is in their flag, along with orange and white, but I didn't want it to clash with the other colors). Along the bottom, I also used a pattern consistent with the country's culture.