Great Alaska Paper Co.
Graphic Design_2 /// AAU
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OBJECTIVE ↓
Part 1: Brand a fictitious paper company and establish a unique identity and personality. Come up with a target audience and then design a logo, corporate identity, and color palette. In addition, assemble a large collection of found and original design elements and use these visual tools to expand the identity in to a set of paper swatch books. Part 2: Design a series of event collateral for the paper company based on the visual toolset.
SOLUTION ↓
This event is intended to market and promote the new company to printers and graphic designers. Combine the Indigenous Alaskan culture with an American tradition: The Sideshow.
Concept: "North to the Future", indigenous Alaskan art, carnival.
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