This is a YCN brief to rebrand and repackage Graze, a healthy alternative snack box that delivers straight to your door step. Graze prides themselves in their all natural, healthy and yummy snacks and they value the subtleness of the box design. Solving the problem of the confusion of Graze as 'greys' or 'grays', I thought it would be effective to illustrate something that stands for Graze, hence, the bunny grazing on grass.
I chose to use animals because they are from nature and these animals eat natural healthy food. This shows just how healthy Graze is. It comes with a few different box and different animals were used to represent each box.