Gérard Siero is an Ecological Architect whether that be through working on actual buildings, urban plans, landscapes or through giving lectures a… Read More
Gérard Siero is an Ecological Architect whether that be through working on actual buildings, urban plans, landscapes or through giving lectures and seminars. What Gérard needed was a solid Identity that could represent him as not just himself but what he does as a professional.
Through the research It became aparent that a solution that focused on the ecological side of design was not needed and what Gérard would benefit from was to be seen as a Professional and Credible Architect who also happened to design sustainable houses. Through this the design solution focuses on the idea that a sustainable house need not look like a sustainable house. This was very important as commonly people associate something sustainable or eco as less beautiful or 'designer' and even can be seen as cheap. This is why it was important that the design challenged this myth or steriotype about sustainable design. Read Less