Drawing comics can sometimes lead to comics – in this case a brief to create a brand, in-store signage and graphics for a local comic book shop.
Graphic Novelty is run by serious collectors. They are not a mainstream corporate business; and everything about their stock emanates from their interests. As such the shop also sells a range of collectibles, movie tie-ins and toys. Combining the fan favourite, graphic novel and the collectibles to form the shop's brand seemed obvious. Graphic Novelty was born.
The in-store graphics were created using a collage of 1940s comics whose copyright had expired. The typography of the brand borrowed for the letterforms of Star Wars circa 1977 and the cover headlines of early Jack Kirby title. Intended to be heavy and legible at a distance, Graphic Novelty was soon badged on t-shirts, hats and sticks; all promoting the shop.