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Graphic Design II: the Package Design project

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  • Graphic Design II: the Package Design project
    Queens College, Spring 2011
    Professor Fred J. DeVito
  • While I grouped the rest of my projects from this class in its own project, I felt this deserved its own as we spent numerous weeks working on several facets of it.

    I chose to redesign the package of Always sanitary napkins because I felt their current design is too cluttered, unclear, and too similar to competitor's packaging.

    Ultimately, my design focused on presenting a clean, clear, and eco-friendly image. Each variation of the package came in the same standard, natural cardboard box, but with a different eye-catching and clearly differentiated color sleeve representing the absorbency of the sanitary napkin. Simple illustrations present instructions for use. Maxi pads are indicated with "Maxi" in Helvetica Neue Bold while Ultra Thins are indicated with "Ultra Thin" in Helvetica Neue Light.
  • First we had to choose our product, research it, and create a brief on the redesign.
  • Next we had to create an ideation spread with photos of packages that inspired ours, our own sketches thinking about our package, and Pantone chips of colors we would be using.
  • This was the design I created for the sleeves. The colors used for the first four absorbencies remained true to the original Always packaging, but a bit more vibrant. I changed the color of Maximum Protection because the current color is too similar to the Overnight color. LeakGuard is a product slightly outside the family, but could be incorporated with another new color. The Always logo remains the same, but the infinity sign color is now brown to match the box the napkins will be in.
  • We finally had to create a comp. My box was created using another template I designed with a cardboard texture and was printed on white paper as well, so it is not completely authentic (and explains the white edges) but presents the idea.