Grans wanted a redesign for their brewery's profile and products, starting with their bestseller Premium Pils.
We aimed to tell the long history of the small family brewery with all their quirkiness, colourful characters and stories.
The new Grans logo was formed using an illustration of the old brewhouse, that is still in use today, combined with typography we found on an old crate of Grans beer.
On the cans we aim to show the unique personality and taste of the different beers, rather than making a uniform range. This sets Grans apart from the big industrial breweries and enable us to the tell the unique
story of the small family brewery.