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Grand Rapids Marathon 2012

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  • BRIEF

    The Grand Rapids Marathon offers a group of races for runners, by runners. The 2012 Ad Campaign was focused around the excitement of autumn and the changing season.  
  • Full Page, 1/3 page and half page ads all ran (yeah I said it) in Michigan Runner, Outdoor Athlete, and Chicago Athlete magazines during the months leading up to October 2012.
  • Pepsi delivery trucks within the target market area with GRM billboards.
  • Truck billboard alternate #1
  • Truck billboard alternate #2
  • Ad Campaign was the catalyst for significant Facebook engagement.  
    Above example post: 186 Likes, 47 shares, 17 comments, etc.
  • Official Race Poster for 2012 Marathon
  • Alternate Poster #1 - Iconic Grand Rapids bridge used in the marathon's route.