Grand Millennium Kuala Lumpur CRM
Email Marketing Program Setup
Email Marketing Program Setup
Challenge: based on media research, Grand Millennium Kuala Lumpur is faced with a challenge in terms of visibility and brand awareness, since the hotel was rebranded in 2007. It was sitting on a very old database or CRM that has not been utilized hence most of the data has expired.
Solution: build a totally new approach on a clean and fully integrated email marketing/CRM platform. Segment the audience based on their interest and track all inbound traffic. The first rule we setup was all emails must be acquired via double opt-in process, means we need to obtain customer permission.
How: select a platform that is robust and has a lot of integration point with other partners, we were able to link with our social media effort and also our customers. We conduct testing on a regular basis, based on when is the best time to send, what subject to send, A/B testing, etc.
Solution: build a totally new approach on a clean and fully integrated email marketing/CRM platform. Segment the audience based on their interest and track all inbound traffic. The first rule we setup was all emails must be acquired via double opt-in process, means we need to obtain customer permission.
How: select a platform that is robust and has a lot of integration point with other partners, we were able to link with our social media effort and also our customers. We conduct testing on a regular basis, based on when is the best time to send, what subject to send, A/B testing, etc.