- Grand Marnier | Les Cuvées
With the Grand Marnier Cordon Rouge, the Marnier Lapostolle family holds one of the world’s bestselling liquor brands in their hands. Besides the flagship product, Grand Marnier also comes in 3 prestigious cuvées – the authentic Louis Alexandre and the 2 anniversary liquors Cuvée du Centenaire and Cuvée du Cent Cinquantenaire – that exists as the premium offering of the brand. Though profitable, the 3 cuvées only represent a small business.
In order to establish a stronger food hold in mature international markets such as Canada and the USA and in emerging markets like Russia and China, an essay was done to design the range in a way that would upgrade, modernize and sharpen the cuvees by giving each product its own unique personality while preserving the typical family characteristics.
- Quest for Excellence
Throughout 5 generations, the Marnier Lapostolle family has endlessly pursued a quest for excellence. Each member has transmitted their art of perfection through the upgrading of their finest blends resulting in unique tasting experiences. The Grand Marnier Cuvées are the pinnacles of their passion.
Three cuvées, Silver, Gold and Platinum, strongly linked to the family passion illustrated with a medaillon portraying the founder, family domain and the crest. Secret recipies are being revealed in subtle way elegantly printed on the labels/bottle, creating an intimate look. Label shapes and surprising color accents guarantee a high level of modernity.
- Unexpected Harmony
Combining the essence of the most exquisite tropical oranges and the opulence of the rarest and finest cognacs, Grand Marnier presents three refined interpretations, revealing a progression of smooth and sensual blend for the most delicate palates. The amber reflects the seduction of an unexpected harmony
Caractère, Harmonie and Polunce are the names of these three celebratory products. Unique recipes in the purest sense. Minimalist, harmonious designs with iconic and unexpected elements (ie blue plaque, orange branding typeface, gold pattern). A surprising taste, with designs that combine sensual tension and smoothness.
- French Touch
The French are renowned for a certain style and elegance, a reference for those with discerning taste. Combining finesse with a touch of audacity, a savoir-faire that remains true to its origins but always in harmony with the present.
With different moments in mind, Grand Marnier embodies the expressions of true “luxe a la française”, from the most intimate to the most flamboyant. Classic but chic rectangular labeling with a touch of audacity coming through the use of pattern and an ownable vibrant blue color. Naming – Avant Garde, Années Folles and Belle Epoque - transport us directly into French “imaginaire”.