The known brand of healthy food, GranCereale, launched a line of products for children. Therefore, the brief was to develop the naming, brand language and packaging for it. The "naturally healthy" aspect of it's products is an important aspect of the brand so becomes significant to translate it to children, making it more enjoyable and a part of their lifes. It was also important for us to combine the motherbrand with an educational lesson to the children, creating an awareness about the world.

GranCereale became Next Generation. It's more than a simple packaging because it is fun, environmentally conscious, healthy and it's a lesson of the importance of small choices for the future of the world.

This work was guided bt Futurebrand Milano.