Presented below is the design collateral and campaign constructed around my Graduate thesis paper on "Masks (in)Sanity: A Study on the Totalization of the Psychopath in Media and Popular Culture". For the constructed campaign I chose the tagline "Perceive Better", encompassing the focus of the paper and carrying the theme to a larger cause. The sponsor I chose was the NAMI Organization, an organization that is centered around the proper education on mental illness.