At this year's Sanlam Investments FoodWineDesign Fair, Mastercard and Art Logic teamed up with some top chefs to create the Gourmet Theatre, a dining experience within the fair catering to Mastercard's premium clients.
It featured furniture by James Mudge and Make Furniture, Art by William Kentridge and L. F. Krige, and decor by Anatomy Design and Batch.
I was asked to design branding for this premium event. I was given insight to the paired-down look and feel and created a logo to fit the slick and simple furniture.
The guide was printed on 80gsm Cyclus Offset by PaperSmith
The branding was applied to the muted colour-pallette walls and wooden counters in black vinyl.