It is time milk enthusiasts have a monument of their own—every bit as epic as the brand itself. 
This is how we see gotmilk.com working, pending only one small stroke of the client's pen.

The homepage would Include a first person nav of the fountain's rich iconography, each individual piece symbolizing 
a specific milk campaign, health benefit, recipe, news story, or vital stat.

 

NOTE: These images are a proof of concept only. I created them as a mashup of my own artwork as well as from other art found around the web. The project did not see the light of day and the imagery displayed has notr been published in any way other than as these comps.