I was asked dream up a concept for a Goorin Bros. campaign and photo shoot for a new line of Goorin Bros. casual everyday-wear hats. I had already been wanting to add some grit to the great Goorin Bros. brand. Their hats speak of such great old-world quality and charm and I wanted to show real folks wearing them - prefereably in a natural setting. I went to college in New Hampshire and lived there for about 10 years  - and there’s just something authentic and unique about the place and the people. There’s a no bullshit quality to them that I knew would come across on camera.  Also, I knew that amazing photographer, and my good pal, Michael Winters was there and I was jumping at the chance to work with him on something.