This is my entry for the YCN brief from Google. The aim was to create a range of packaging for Google's product if they were physical objects.
Google products like gmail, google search, chrome etc.. to me and I'm sure to a lot of people out there are something very essential, something people use everyday and can not imagining surfing the Internet without them. I was keen on that idea of "something you should not surfing the internet without" and try to put it in physical form, and realize the equivalent of that idea was (traveling) survival kits.
So the concept of this was putting Google products into sets (in this case set of three) and make them into "survival kit" for internet users.