- YCN Student Design Awards 2011-12 | Google. 'Create an imaginary packaging range for Google’s family of products.'
My response to this brief is to create a range of Google Giftcards with each one representing one of Google’s products. I felt it is best communicated in this way as they are easily accessable (can pop up in leading stores), perfect Christmas stocking fillers and birthday presents and can appeal to the broadest possible audience.
The concept of the puzzle pieces developed from Google Chrome’s campaign ‘the web is what you make of it.’ From this, each product is a different piece to the Google ‘puzzle’, leaving it entirely customisable to each user as they can obtain whichever products they wish, creating a unique puzzle structure when their collection of products are all fitted together. Each family is represented by a significant colour to the Google brand.
- The ‘Google Web’ family.
Each family of Google products is identified by different colours within the Google brand. The web family which consists of ‘Search,’ ‘Toolbar’ and ‘Chome’ is white because it is the key colour of the brand, and it could be argued that the web products are the most original of the Google range.
- The Puzzle Pieces.
The puzzle pieces provide a keep sake for the buyer. Besides being able to ‘build’ your own Google, thepieces act as collectables, which is hopefully an insentive to want to explore more products. Each product features an illustrative mark on the back of the puzzle piece and on the front of the backing card; so thosewho are less savvy about Google and its products can associate the purpose of each one with a recognisable ‘household’ item.
- Point of Sale.
A selection of products are displayed in pop up stands so they can feature in various popular stores. This is so the product can fit in with the customers everyday routine and they won’t have to go out of their way to find the products. They are encased in a white stand to reflect Google’s iconic simplicity.
- Gift card wallets are picked up at the point of purchase.