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Google rebranding

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  • -work in progress -
    This is how I would re-brand Google.
    I still want to emphasises their playfulness/childish character as Google doesn't want to be seen as "corporate and cold" I did this by keeping their iconic colour way and explore them more as a graphic device.
    I replaced the O letter forms in the logo by an infinity symbol to symbolise their infenite amount of information.
    I wanted to create a more playful Google world, that still shows there is an infinite amount of information out there, and there is still building up more.

    -work in progress -
  • This is still a work in progress, so any feedback is always welcome!