Google
Breast cancer employee awareness brochure
Breast cancer employee awareness brochure
Google needed a brochure for their in-house wellness initiative to promote screenings for breast cancer. Their work population is relatively young and assume they don't need to have screenings. To raise awareness, I created this piece that had a soft appeal, yet was fact-based and younger-audience focused. The copy countered false assumptions about breast cancer with facts to prompt women to set up a screening appointment and learn more about this disease. It proved to be so popular, Google decided to create a similar campaign on behalf of men's health as well.
