Snake is one of the twelve zodiac animals. In the snake year, people in the Orient society tend to say auspicious words and give messages of congratulations to each other during the Chinese New Year. The graphic designer is thinking about how to present auspicious words of the snake year with visual images. Finally, the designer is inspired by the shape of the snake head and the diamond patterns of snake skin. The work of Chinese characters “Good Luck in Snake Year” is created by the combination of diamond patterns with pictograph. With the humorous messages of congratulation with the modern and clear character design, the designer hopes to have young people re-find the animated and celebrative atmosphere of Chinese New Year and to continue the traditional and cultural custom of saying good words during the New Year.