Good Earth Tea Packaging
The project here was to give Good Earth teas a boost to a higher end market, so, they could easily be sold at places like William Sonoma, Sur la Table, etc.
The front panel of the packaging includes a redone logo, the name and description of what kind of tea it is.
There's a selection of two kinds of each type of tea: oolong, black and green tea.
The side panel has photography that relates to tea and the essence of relaxation along with other feeling that people associate with drinking tea.
Here is a closer look at the front and side panels.
Side panel photography.
China Gunpowder Green Tea
Darjeeling Estate Green Tea
African Solstice Black Tea
Bombay Masala Black Tea
Taiwan Formosa Oolong Tea
Wuyi Silk Oolong Tea
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