Designng the 18,000 sq. ft. flagship store for this lifestyle brand was clearly an aesthetics driven exercise that highlighted the casual luxury and relaxed glamour associated with the brand's products. The key challenge was to explore and extend the visual idiom of the brand, and translate in into a cohesive and exquisite spatial experience. Eighteen product categories were exhibited in personalized display zones across three levels in a fluent leisurely narrative that emphasized the brand's panache.
This project was an early opportunity for me to get exposed to brand analysis, site study, brainstorming for the core concepts, concept visualization, space planning, structural explorations, material sampling and fabrication of prototypes. As a thesis project intern, I worked closely on this project for nine months with the design team of Lotus (New Delhi). This included some months of seing it's onsite execution.