The Good Bites Brand was developed from a sketch study to find connections between common forms, such as letters, numbers, and symbols. Experimenting with multiple symbol combinations, I found contour similarities between a lowercase 'g' and a pear fruit. Refining my sketches, I was able to produce a memorable mark that was later combined with a company title and industry.
Below you will see the logo design process, as well as the extension of the brand through a few platforms, such as a transportation module, and delivery packaging. To conclude, I have the beginnings of brand advertising, in the form of a billboard. The brand itself utilizes white space dynamically, and the brand simplicity is exaggerated in this billboard mock, where type and color are used.