Ruth Wong's profile

Goo For Fun x Cadbury

Group Member: Teng Jia Yeaw
 
Big Idea: Disconnect To Get Connected
 
Concept & Idea: 
Autism issues among children aged 3 - 12 are getting serious. In this 21st century, childrens are more reliable on electronic gadgets. According to search, children spent an average of 53hours every week facing electronic gadgets such as mobile phones, computer games, television and etc. This make children to get less communicate with the society.
 
In this project, we deciced to make a change of this issue by bringing back Traditional Games to every children, this will help them to get closer to the nature and learn to communicate with the society. Traditional Games are famous during our parents and grandparent's era. They helped us to get physically active and stimulates our brain cells while playing. This can not only help us to be active, but to get closer with friends and family. 
 
We're setting up an event collaborating with Cadbury Creme Egg, by bringing back Traditional Games to all the childrens. Our target audience will be children aged 3 - 6, as children in this age are more co-operative, they enjoy new experiences and get more physically active. To promote our event, we're using medias such as Television Commercial, Microsite, Lower Third, Mini Television setting up at grocery stores and Facebook Fan Page(http://www.facebook.com/GooForFun). We'll be setting up this event at Queensbay Mall, Penang.
 
In this event, children will get to play around with 3 different Traditional Game we've setted up, including Congkak, Engklek and Batu Seremban. The fun part of this event is that we're giving away 10,000 Creme Eggs! As the children play in our event, the more they win in a game, the more Creme Eggs they'll be rewarded.
Microsite: 
Showreel:
Lower Third: 
Goo For Fun x Cadbury
Published:

Goo For Fun x Cadbury

Disconnect To Get Connected

Published: