GoldenWest Lock & Key Branding / Business Card
- I worked with local West Sacramento locksmith Glenn Rasmussen to create a brand for his business.I wanted the business to stand out as modern and edgy but also simple and industrial to appeal to both the younger market of home owners and drivers in addition to real estate brokers and property management companies.
- I created the GoldenWest logo keeping sharp and modern lines in mind, in addition to an industrial and clean feel.The locksmith market tends to have "home made" designs and also corporate logotype designs, for the most part. I wanted GoldenWest to stand out from the pack as independent and attentive to detail.
- I created GoldenWest's social media logo for easy recognition as a segue to the entire logo on eventual clickthroughs. The logo also says the word "go," which is an easy target for both younger and older customers who look for cues.
- I created what could be a very complex lock in perspective made of the goldenwest "go" logo spun into many layers.
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