Golden-Art is a small, family based light design industry. All their previous material was produced by different photographers and designers, which led to a lack of consistency and quality.
My job, as a product and graphic design student, was to give advice and produce new material to unify the company's image and help it stand out in the market. I participated in the process of re-curating the line of products, inserting new ones, bringing fresh state-of-the-art design and advertising references, as well as photographing and producing all the new graphic and web material.
Not changing the logo was a company's decision.