Gold Bond has fallen in the shadows of Nivea, Vaseline, and Lubriderm in the men's moisturizing race. Gold Bond is a product with a problem; everyone sees it as a product only found in their grandparent's bathroom cabinet. This campaign repositions Gold Bond as a skin care product for men. The current Gold Bond bottle creates a medical and childish design with the block letters, bright colors, and medical logo. The redesign of the bottles mirrors the young, clean, gentleman-like voice that is pushed through the copy as well.