GoPro : Proving Grounds
The Objective : Reach out to GoPro’s die-hard action sports enthusiasts.
The Challenge : This target spends most of their time participating in those sports, and very little time on the internet.
The Insight : Action sport athletes are competitive and enjoy getting their props*
(*Props : “Proper Respect” ; appreciation or recognition awarded to a person for their accomplishments.)
The Idea : Show them GoPro gives them the proof they need to get their props on an even greater scale.
