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Bēhance

Go Red poster series

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  • Go Red Poster series

  • Poster series to promote a series of internal company charity events that supported the American Heart Association's  "Go Red" program. Taken from the American Association website this initiative was created to "dispel the myths and raise awareness of heart disease as the number one killer of women, the American Heart Association created Go Red For Women – a passionate, emotional, social initiative designed to empower women to take charge of their heart health." I was asked to do a pen/ink/watercolor style series that explained each event under the theme line, "How big is your heart?" Each illustration needed to show depict the event it was promoting, while each composition formed an oversized heart in some way.