Ad campaign for Turkcell's youth brand Gnctrkcll
Creative Direction and campaign visual identity by Orgut Cayli
Date: April / May 2012 | Agency: Manajans/JWT | Client: Turkcell
Creative Team: Tugbay Bilbay, Sami Basut, Orgut Cayli, Ugur Genc
Emrah Guzel, O. Nadir Aydın | Director: Gonenc Uyanik | DoP: Michel Dierickx
Music: Model | Photography: Emre Uzer | Doodles: Yavuz Ozturk
'Handmade look' and 'randomness' was in the brief.
We didn't use casting in the campaign.
They were all real collage students selected by online voting.
Smiley, names, characters and all related indicia are licensed by Smileyworld Ltd.