The Universtiy of Glyndwr wanted to re-think its booklet ofpresentation of its post-graduate courses in order to give a positive messageof academic fulfillment to its future students. The goal was to stop using thesestereotyped pictures of happy students reading on the grass and go further.

The idea was to work on the assumption that school and universityhave a big role to play in the evolution of students. Also, we kept in mind thatpost-graduated students are looking for the perfect place to finalize their« academic knowledge».

Thus, we based our thought on the word « growth ». Andwe tried to work on the emotive feeling that a student could experiencethinking to its spiritual growth of his personality.

Russian dolls were the way to symbolize growth thanks to itscapacity to transform into the same, but bigger. Keeping inside his initialidentity, the student can observe his academic evolution until his finalsuccess.

We also built a folder which allows to gather and send by mail the different booklets students could order.