Make the naff cool:
Premium Bum bag identity
Brief
Choose an existing product or service that has a weak brand identity, that may be seen as ‘naff’ to the general population and find a way to make it fresh and desirable again.
Concept
The bum bag is a product which is actually extremely useful but shrouded with a tacky negative stigma.
Solution
Reposition the product as a more desirable and premium fashion item.
Bum bag zip and logo pin.
Swing tag
Gleutus Maximus + Back Pack = Gluteus Paximus
