tFollowing the campaign for the birthday of Recife and Olinda, we were called by Globo Nordeste to develop the official gift for the year of 20… Read More
tFollowing the campaign for the birthday of Recife and Olinda, we were called by Globo Nordeste to develop the official gift for the year of 2013, distributed to key partners of the station. The topic raised was the "PE no Coração" which means “PE in Heart." – PE stands for Pernambuco state in Brazil.
Thinking about it, the gift designed was a travel pillow, so that the person can always take the state of Pernambuco with it. Stimulating an even greater bond and based on notions of Social Semiotics, we developed a set of 28 icons with the main symbols of regional culture. Remarkable, they create an intense emotional connection, taking into consideration that the Northeast is very proud of their unique culture.
Project created in mooz branding for Globo Nordeste, a subsidiary of the main broadcaster Globo in Pernambuco.
Art Director: Lucas Bacic
Creation Director: Daniel Edmundson
Text Editor: Igor Gazatti Read Less