Glayva wanted their Scottish whisky liqueur to be more well known by a younger audience. The brief asked for an advertising campaign to promote a wider audience to drink and mix Glayva with a variety of different things.
My aim was to bring a bit of Scottish history into the drink with the idea of using the larger mammals that once populated Scotland. For instance, brown bears, elks and wolves once roamed the country side of Scotland before they were hunted to extinction. I wanted the liqueur to evoke a cheeky, animal-like personality. Something that brings out your inner animal, or alter ego.