Concept Product designed for brand new sparkling wine aimed to top-class young women.
The design of the bottle, label, branding & naming, art composition and rendering were entirely designed and developed by me based on a given briefing specifying only the target market.
- Prestige, class and feminity are some of the main attributes that can be associated with the final brand design. These Concepts were reached by carefully choosing the right typography and making the necessary adjustments to the final design composition resulting on a pregnant and memorable brand.
- The main design of the bottle is based on the shape of a woman's hip, which has a pronunce downward widening curvature. This attribute helps build the brand concept also from the product morphology.
- Apart from the Main product, the project also had 3 flavor varieties, which also were aimed to another sub-audience within the main target market.