In a fun and engaging Facebook app that is as much about creating and sharing a holiday memory as it is about entering for a chance to win a digital camera, we wanted to give users a chance to relive the excitement of choosing and decorating their very own holiday tree.
First, they share memory they have of the scents of the holiday and can upload a picture if they like. They then choose one of five trees, ranging from cute and quirky to lush and perfect. They can then select their "scentspiration" - a Glade Holiday Scent-based collection of decorations. After that they can add even more decorations as well as lights, garlands and tree-toppers.
When they're done, they can share their holiday memory and tree with their loved ones, spreading joy AND entering for their chance to win a digital camera.
By providing such a great deal of choice, people will be encouraged to come back - both to create and share more trees AND increase their chances of winning a digital camera!