The Glacéau brand was already well established as our project got underway. The packaging was easily identifiable and the fans were dedicated. However, Glacéau’s personality was lacking online. We needed to evolve the brand in the digital landscape.
Your computer won’t let you take a sip of your favorite vitaminwater flavor. But it can let you explore every bottle, flavor, vitamin and boost of energy to your heart’s content. Based on image research, we figured out how to abstractly represent vitamins, minerals, fruits and herbs. We then crafted a programmatic yet beautiful helix to present the various drinks.
By applying a strategy that made science not just approachable but entertaining, we redefined how beverages are communicated and depicted online. We carried Glacéau to an energized, humorous place amid a saturated market, and its fan base was given a digital space where they could further their devotion.