The first round of the Young Glory competition of 2013/14 asked us, “What wearable technology / service would you like to be seen created?”
 
Researching visual data and its possibilities our insight was that data can completely change the way we think of memory and the legacy we leave behind.
Using a wearable device that captures the data we generate everyday and translates it into visual data, we wanted to show how technology will allow us to preserve much more of ourselves than we ever thought possible.
We also wanted to challenge the idea that algorithms / data don’t move people, nor do they have emotional value as said by BBDO’s creative chief officer, Amir Kassaei.
 
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Giving Life to Data
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Giving Life to Data

Young Glory

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Creative Fields