A promotional direct mail piece was created to reflect the fun, learning
aspects of the organization while conveying a level of credibility to
support fund-raising efforts and appeal to potential donors.
Girls First is a 501-C3 non-profit organization dedicated to providing
sport and movement opportunities to underserved girls in the
metropolitan New Orleans area. Girls participating in the program attend
a weeklong residential sports camp held annually on the Tulane
University campus and are encouraged to attend monthly activities
throughout the year. The weeklong camp features supervised instruction
in swimming, team and individual sports, outdoor recreational
activities, nutrition, and health education. Campers are housed in
traditional residence halls. Through year-round programming, girls are
able to reinforce and build upon their newly acquired sports skills,
develop positive body image, and learn to work in teams. Activities
promote and encourage relationships between the girls as well as with
counselors and volunteers. Visit the Girls First website for more information.